Work, Ideas & Projects
A collection of the work, projects, experiments, and real-world experiences that have shaped my journey in digital marketing.
From social media and branding to SEO, customer acquisition, content, and business strategy — this is where I put ideas into practice.
SELECTED WORK
Digital Marketing & Strategy
ScrollCart Qatar — Customer Acquisition & Marketing
Role: Customer Acquisition Executive
Duration: February 2026 – Present
Working directly with customers and the marketing side of an e-commerce business.
What I worked on:
Customer acquisition
Lead conversion
WhatsApp marketing
Product promotion
Upselling & cross-selling
Customer communication
Product content & promotional templates
Sales tracking and reporting
Competitor research
Social media & marketing analysis
Skills: Customer Acquisition · Sales · Marketing · Content · Competitor Analysis
Competitor Analysis & Marketing Research
ScrollCart vs QSales
A competitive marketing analysis focused on understanding how a major competitor approaches social media, website experience, offers, customer communication, and SEO.
What I analysed:
Instagram strategy
Content frequency
Reels & engagement
Website experience
Promotional offers
Delivery strategy
Customer communication
SEO opportunities
Competitive strengths & weaknesses
Outcome: Identified practical opportunities for improving ScrollCart’s digital presence and customer acquisition strategy.
Brand & Content Concepts
A collection of branding experiments, visual concepts, product naming, copywriting, and social media creatives created while developing my marketing skills.
Included:
Brand identity concepts
Product naming
Brand messaging
Social media creatives
Content concepts
Promotional designs
Copywriting
SEO & WEBSITE PROJECTS
Personal Portfolio Website
A personal digital marketing portfolio built to explore website structure, SEO, content strategy, and personal branding.
Worked on:
Website structure
Page strategy
SEO titles
Meta descriptions
Keyword research
URL structure
On-page SEO
Content planning
Personal branding
Tools: WordPress · Yoast SEO · Canva
BUSINESS & OPERATIONS
Laminar Laminates — Project & Cost Management
Role: Project Management & Cost Management
Duration: January 2026 – Present
Real-world experience within a manufacturing business, giving me exposure to the operational and business side of an organisation.
Worked on:
Project coordination
Cost management
Project tracking
Team coordination
Business operations
Data and documentation
Problem-solving
Supporting project decisions
This experience gave me an understanding of what happens behind the scenes of a business — something I now bring into my approach to marketing.
CONTENT & SOCIAL MEDIA
Social Media Content Projects
A collection of social media concepts created to explore how brands can communicate, educate, promote, and connect with their audiences.
Work includes:
Instagram posts
Reels concepts
Content calendars
Captions
Promotional campaigns
Product content
Story concepts
Educational content
MY APPROACH TO EVERY PROJECT
THINK
Understand the business, audience, and objective.
CREATE
Turn the strategy into clear and engaging ideas.
TEST
Experiment with different approaches and formats.
ANALYSE
Look at what works and what doesn’t.
IMPROVE
Use insights to make the next version better.
I’m continuously working on new projects and experiments across digital marketing, branding, SEO, content, social media, and customer acquisition.
This portfolio will keep growing as I learn, experiment, and work with more businesses.
Have a project in mind?
Let’s create something worth showing.